Educating Prospects to Generate Leads

The Challenge

Educate prospects on how to create more targeted and innovative marketing campaigns using account-based marketing.

The Results


downloads of the Account-Based Marketing ebook


ROI, directly attributed to the ebook


to the Demandbase sales pipeline

The Rise of Account-Based Marketing ebook


Account-Based Marketing: Fundamentals Every B2B Marketer Must Know


Why It Worked

The ebook generated an unprecedented amount of downloads and educated prospects on account-based marketing. Those prospects reached out to Demandbase to convert into leads. The information from the ebook was reused to create an infographic, short video, blog post, and interactive quiz to fully engage the Demandbase audience. Not to mention Demandbase won a Killer Content Award for their work in this space.