The National 9/11 Memorial & Museum

How the 9/11 Memorial and Museum Were Made

The Challenge

Capture the story of the 9/11 Memorial in an interactive way that brings the museum to life.

The Results


pageviews on Plaza to Bedrock


client to incorporate photo, video & audio in one experience


annual report with Michael Bloomberg’s stamp of approval

2015 Annual Report

Interactive Annual Report

A Look Back at 2014

Interactive Annual Report

Why It Worked

With photos, videos, audio, stats and visualizations the 9/11 microsite feels like you’re actually in the museum.

With interactive images, video and audio, the Plaza to Bedrock microsite is an immersive online experience for people who want to visit but are unable to because of financial, physical or other reasons.

- Michael Frazier, Executive VP of Communication & Marketing