The True Cost of Bad Data

For this infographic, we teamed up with Software AG┬áto explain the costs of bad data. What is bad data? Well check it out below! Why is this a problem? The average company wastes $180,000 per year simply on direct mail that does not reach the intended recipient because of inaccurate data. That’s a pretty big chunk of change!

Bad Customer Data_Lemonly_FINAL infographic