The GRAMMYs

Creating Buzz with the GRAMMYs

The Challenge

Creating conversation around the nominees in various categories along with promoting the GRAMMYs event held every February.

The Results

34,000

views on Instagram for award GIFs

47K+

total image views on Kanye West infographic

56

embeds of Kanye infographic to blogs/websites

Frank Sinatra's Top 10 Most Covered Songs

Infographic

The Year in Music Advocacy

Infographic

Best Pop Duo/Group Performance

Infographic

The 57th GRAMMY Awards Social Media Recap

Infographic

Record of the Year

Microcontent

Best New Artist

Microcontent

Song of the Year

Microcontent

Why It Worked

Fans shared the infographics and GIFs, which created buzz around the year’s nominees and the event itself.