Consumers are exposed to an insane amount of messages every day. Do you remember every billboard, commercial, and piece of social media content you saw yesterday? If you do, there’s a trivia team I’d like you to join. If not, you’re a lot like everyone else—swimming in a sea of content, floating leisurely on by medication commercials and Facebook videos that YOU’LL NEVER BELIEVE.

But you probably recall some of the stuff you see every day. And I’m willing to bet the most memorable pieces took advantage of the power of visuals to grab your attention.

And there you have the thesis of our latest 25-page ebook: The most effective content uses high-quality visuals. Sounds simple enough. But where do you start? How about with these four tips: