Lemonly loves efficient and effective storytelling, which means we also love theSkimm. Their nonpartisan newsletter brings our inboxes an “explain it to me like I’m five” overview of current events every morning. We owe that email more than a couple of our correct answers at bar trivia.
TheSkimm doesn’t just pass along the headlines. Recently, they conducted a survey to collect information on their audience’s political opinions and activities in the wake of the election. The 5 million+ readers are primarily working women between the ages of 22-35, representing a wide range of political opinions.
Long story short
We had some time and just can’t seem to resist a good data viz opportunity. See their original survey findings here.