PLEASE NOTE: WE HAVE AN UPDATED VERSION OF THIS POST WITH NEW FACEBOOK POST TYPES AS OF DECEMBER 2016. READ IT HERE!
Here at Lemonly, we obviously love visuals. Did you know visuals like images and photos are the most interacted with content on Facebook?
From personal experience on our Facebook page, we definitely agree. We get double the likes on posting photos vs. links or text. Sometimes though, we get questions about posting infographics on Facebook from clients and friends, so we thought we’d put in our two cents.
Pixel sizes on Facebook
On Facebook, you can post an infographic of a minimum size of 403 x 403 pixels, and a maximum up to 2048 x 2048 pixels. A picture that is posted any larger than 720 x 720 pixels will be resized. Hence, why when you usually post a full infographic to a photo album, you’re not able to read hardly anything like the picture to your right.
Posting Infographics on Facebook
While infographics are GREAT for Pinterest and blogs, a full infographic on Facebook is a different story since the ‘normal’ format of longer than wider infographics usually get resized small enough that content and visuals are hard to see and understand. So how do we fix it?
Here at Lemonly, we’ve decided to post sneak peeks of important parts of the infographic so the audience is able to read at least part of the content and see some of the visuals. After showing a sneak peek, like in the example below, we received great results. Facebook likes tripled, shares increased, and the post reach more than doubled on the screen shot vs. full infographic picture on Facebook.
We suggest posting a screen shot of the most visually stimulating piece of your infographic right on your Facebook page or you can even make an album of your infographic and place different screen shots of different sections in that album. That way, people can at least read a portion of your infographic and click through to your website to read the rest. Be sure to include a link in the photo description to your full infographic!
Not only has placing screen shots of infographics increased interaction on our Facebook posts, but it also has drawn more traffic to our website as well.
What are your thoughts on posting or seeing full infographics on Facebook? Do you agree with posting a screenshot?
THIS POST HAS BEEN UPDATED! Please see the 2016 version of the post here!