Here it is, folks: Lemonly’s sixth annual South Dakota social media all-stars rundown.

We’ve made quite the tradition out of examining SD social media followings. And each year, we’re left with a few questions, like these for 2016:

1. Crazy Horse Memorial has more likes than Mount Rushmore National Memorial. But Mount Rushmore receives more than double the number of visitors per year. How does that happen?
2. How would Brock Lesnar and Tom Brokaw get along as Twitter buds?
3. What would we do with an audience of 1 million?

Well, South Dakota-based boutique Filly Flair can reach 1 million and more, and among stars, landmarks, and colleges, it remains at the head of the pack.

Props to designer Lan Yan and our intern team for compiling the stats and building this sweet social family tree.

For more insights, see the full infographic below, and see past years’ reports here: 2011, 2012, 2013, 2014, and 2015.

(Editor’s note: A previous version of this infographic included a South Dakota Game, Fish and Parks logo in place of the South Dakota Hunting logo and omitted Argus911 as a top SD brand.)