This is Harry Wireframe and Sally Moodboard:
Quite a pair, aren’t they? Well, it wasn’t always this way.
The first time they met, they hated each other: Harry, with his black-and-white views on how things should function, and Sally, with her colorful flourishes that define how things should look.
Harry often wondered, “Can wireframes and moodboards ever be just friends?” Not if you want an infographic, they can’t.
You see, when the right moodboard meets the right wireframe, they lay the foundation for a blissful marriage of form and function. Together, they make a beautiful baby infographic (draft one), who grows up to be a charismatic, informative and quite stunning, grown-up infographic (final draft).
Now, this is just one example of a couple that tied the knot and brightened the world with their little bundle of joy. But let’s take a look back at when Harry met Sally.
The mission of this particular marriage for our client Huggies? We wanted to inspire parents to get out of the house and explore with their little one.
For Harry here, Lemonly designer and Co-Founder Amy Colgan created a treasure-map structure, with a dotted line that guides the viewer through the infographic’s sections. Early on in the design, you can see the hierarchy of text and the basic shapes that would later compose the “Break Free for Free” header.
In our wireframes, the copy is laid out where it will appear in the finished piece, almost like a blueprint of a new house. (You wouldn’t let your builder break ground without seeing what they planned to build for you, would you?) Our designers don’t focus heavily on design elements here, as we want our clients to see only where the headings, copy, data points and illustrations will be placed within the infographic.
We’ve learned that getting the approval on the overall layout at this stage helps lessen major layout edits once the designer shows the client the first draft. We like to get sign off on the layout (Harry) paired with the overall look and feel (Sally) before our designer really hunkers down on adding the visual touches that make our baby infographic grow up.
As you can see, Harry really is concerned with where everything is being placed, while Sally is showing how text and illustrations that will go into the infographic look. Sally definitely is the more emotional of the two.
Our moodboards show the client the overall “feel” of the graphic the designer will have in the design phase, with a color palette, examples of illustrations and textures that fit the overall motif of the designed piece. In this moodboard, you see the childlike aesthetic is further enhanced by a bouncy, line-driven collection of animals, soft colors, and more handmade fonts that emote a friendly, warm feeling.
We create the feel of the moodboard after our clients let us know their overall goal of the piece and how close it needs to keep with their brand guidelines if we’re promoting a product.
The Good-Looking, Well-Adjusted Infographic
At Lemonly, we matchmake a wireframe to a moodboard on the regular. We’re almost like Harry and Sally themselves; remember when Princess Leia fell in love with that guy with the mustache?