The Challenge

Creating conversation around the nominees in various categories along with promoting the GRAMMYs event held every February.

The Results
video filmstrip

34K+
views on Instagram for award GIFs

pageviews

47K+
total image views on Kanye West infographic

56
embeds of Kanye infographic to blogs/websites

The Work
Record of the Year
Record of the Year
GIF
Best New Artist
Best New Artist
GIF
Song of the Year
Song of the Year
GIF
Why it Worked

Fans shared the infographics and GIFs, which created buzz around the year’s nominees and the event itself.