The Challenge
Creating conversation around the nominees in various categories along with promoting the GRAMMYs event held every February.
The Results
34K+
views on Instagram for award GIFs
47K+
total image views on Kanye West infographic
56
embeds of Kanye infographic to blogs/websites
The Work
Record of the Year
Animated Microcontent
Best New Artist
Animated Microcontent
Song of the Year
Animated Microcontent
Why it Worked
Fans shared the infographics and GIFs, which created buzz around the year’s nominees and the event itself.
