Educate prospects on how to create more targeted and innovative marketing campaigns using account-based marketing.
downloads of the Account-Based Marketing ebook
ROI, directly attributed to the ebook
to the Demandbase sales pipeline
Why it Worked
The ebook generated an unprecedented amount of downloads and educated prospects on account-based marketing. Those prospects reached out to Demandbase to convert into leads. The information from the ebook was reused to create an infographic, short video, blog post, and interactive quiz to fully engage the Demandbase audience. Not to mention Demandbase won a Killer Content Award for their work.