The Challenge
Educate prospects on how to create more targeted and innovative marketing campaigns using account-based marketing.
The Results
950+
downloads of the Account-Based Marketing ebook
960%
ROI, directly attributed to the ebook
CONTRIBUTED
to the Demandbase sales pipeline
The Work
Why it Worked
The ebook generated an unprecedented amount of downloads and educated prospects on account-based marketing. Those prospects reached out to Demandbase to convert into leads. The information from the ebook was reused to create an infographic, short video, blog post, and interactive quiz to fully engage the Demandbase audience. Not to mention Demandbase won a Killer Content Award for their work.
