Chapter 8

Why interactive infographics work

Going viral

Remember that time Han Solo found himself encased in carbonite? Like that sarcastic smuggler, frozen and quipless, infographics sealed in an image file are unable to truly communicate with the web. The text within them is unreadable by search engines.

Interactive infographics, on the other hand, can be indexed by sites like Google. Keywords can guide a searching population to your work, and further metadata can precisely deliver messaging on social media through shared links. Readers can easily send interactive infographics to friends and family by email or through channels such as Facebook and Twitter, and bloggers can promote your work on their site via embed code.

Analytics and relevance

Beyond publication, interactive infographics extend their utility by providing analytics, which inform creators about a site’s audience: how long visitors spend on a page, which links they click on and under which demographics they fall.

Also, as information increasingly enters the public sphere, data points can be connected to a source and automatically update, thus securing an almost infinite relevancy for your site. The work of adding new information can be eliminated, as it’s instead fetched on a regular schedule by automated processes.

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