As more media outlets and well-established brands produce and fund interactive infographics, a larger percentage of people will become acquainted with the format. In turn, interactive infographics will be built to reverberate with individuals.

We’ve seen work present more personally relevant information, such as the New York Times’ “Where We Came From and Where We Went, State by State.” With the data we share online, interactive infographics will shape their stories to best fit what’s unique about your readership.