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Ground Control to Major Marketer

A Design System Quiz

Imagine that it’s two weeks until your next big campaign. Do you have what it takes to ensure a safe liftoff?

Take this quiz to see if your company could benefit from a design system.

Ground Control to Major Marketer • A Design System Quiz
What is your role?
maker
Maker
Writer, Designer, Developer, etc.
manager
Manager
Project or Account Manager, Communications Manager, Marketing Coordinator, etc.
other
Other
I wear lots of hats.
Ground Control to Major Marketer • A Design System Quiz
What is your team structure?
One marketing team for entire company
Each department handles their own marketing
Small team, everyone wearing lots of hats
I am the marketing team
Ground Control to Major Marketer • A Design System Quiz
Do you have designers on staff?
Yes, multiple
Yes, one
No
Ground Control to Major Marketer • A Design System Quiz
What is your company size?

1-30

31-99

100-499

500-1,499

1,500+

Ground Control to Major Marketer • A Design System Quiz
What collateral does your company currently use?
Presentations
Sales documents
Print collateral
Infographics
Ebooks/white papers
Social media images
Email
Other
Ground Control to Major Marketer • A Design System Quiz
Which brand rules, templates, or systems do you currently have?
Brand guidelines
Brand colors
Brand fonts
Email templates
Email guidelines
Illustration guidelines
Illustration library
Icon guidelines
Icon library
Data visualization guidelines
Photography guidelines
Photography library
Social media visual guidelines
Presentation templates
Sales collateral templates
Ebook templates
Infographic guidelines
Overall asset/template library
I have no idea
Ground Control to Major Marketer • A Design System Quiz
Rank the following from very easy to very hardDifficulty of Processes

Finding the right brand asset

Very hard

Hard

Neutral

Easy

Very Easy

Finding visuals that specifically communicate something

Very hard

Hard

Neutral

Easy

Very Easy

Finding the right presentation template

Very hard

Hard

Neutral

Easy

Very Easy

Finding the style guide

Very hard

Hard

Neutral

Easy

Very Easy

Repurposing existing communication pieces to fit individual needs

Very hard

Hard

Neutral

Easy

Very Easy

Reading rules about which component to use

Very hard

Hard

Neutral

Easy

Very Easy

Finding assets created by other teams within your company

Very hard

Hard

Neutral

Easy

Very Easy

Knowing that the current templates and graphics are up to date

Very hard

Hard

Neutral

Easy

Very Easy

Ground Control to Major Marketer • A Design System Quiz
Rank the following from often to neverFrequency of Roadblocks

Losing time in meetings talking about which assets to use

Often

Sometimes

N/A

Rarely

Never

Losing momentum in a project due to long turnaround times

Often

Sometimes

N/A

Rarely

Never

Not completing a project because a team is needed to complete something else

Often

Sometimes

N/A

Rarely

Never

Creating new non-branded assets

Often

Sometimes

N/A

Rarely

Never

Creating new data visualizations

Often

Sometimes

N/A

Rarely

Never

Wishing that lower-priority projects could move quicker

Often

Sometimes

N/A

Rarely

Never

Where can we
Send your results?

Name
Company
Email

Jet Airliner

You’ve reached a cruising altitude, but it sounds like you could use a boost to take your visual identity out of this world. Let’s break out the telescope and microscope to determine both the big picture and small details of your design system. Some great first steps:

Assets like reusable icons

Style guides for things like social posts

Templatesfor components like presentations

Tools like a dashboard to organize resources

Where can we
Send your results?

Name
Company
Email

Lunar Lander

You’ve taken one small step—now it’s time to leap! Sounds like you have the basics in place, but let’s round out your design system mission with a few advanced tools:

Assets like reusable illustrations

Templates for components like sales collateral

Guides for thingslike accessibility

Tools like an icon generator

Where can we
Send your results?

Name
Company
Email

Planet Hopper

You’re off and exploring the possibilities around you. Now let’s help you implement a more airtight design system to ensure every project has a smooth landing by creating a couple more things:

Templates for components like video bumpers

Tools to manage processes like asset update requests

Where can we
Send your results?

Name
Company
Email

Intergalactic Traveler

To infinity and beyond! Looks like you’ve got about everything built, but have you thought about creating a central location—a “mission control,” if you will—that your whole team can work from?

Design system manager:

  • Track use of assets across the company
  • See how many versions any asset has gone through
  • Allow for easy asset-update requests and approvals

Lemonly can help take your design system to new frontiers.

Ready to map out your flight path?

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