Did you know that Cyber Monday is the most significant marketing event of the holiday season? Just last year, it generated $2.29 billion in online sales, a 31% increase over online sales during Black Friday.
While e-commerce business owners typically enjoy the benefits of Cyber Monday, traditional retailers can also benefit from the increase in traffic. By making some minor updates and optimizing their website, retailers that do not offer e-commerce on their website can in fact increase both foot traffic and in-store sales. Our latest infographic with our friends at Merchant Warehouse looks at ten tips that retailers can employ to improve their website before Cyber Monday.
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