Gift Cards: Shifting From Last Resort To First Choice

A Classic Infographic for CEB


While gift cards may have been the ‘unwanted fruitcake’ of gifts in the holiday season, they are now becoming the gift to give and receive. We teamed up with our friends at CEB to showcase the growth and future of the gift card market in our comprehensive gift card infographic. With sales equalling the entire GDP of New Zealand by 2015, it looks like gift cards are here to stay!