History of Super Bowl Viewership & Ad Prices

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Whether you tune in for the halftime show, the ads, or even the football, the Super Bowl is a super-sized spectacle for tens of millions of fans.

Super Bowl LVIII in 2024 smashed the record for most-watched broadcast in history with 123.7 million viewers, while ad prices held steady at $7 million for a 30-second spot. Here’s a look back at Super Bowl viewership and ad prices through the decades.

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Sources: Ad Age, CBS News, NFL, Nielsen, The Hollywood Reporter, The New York Times, USA Today | View source data