So what does “thought leadership” actually look like in practice? Well, this site we built for Workfront is a good example. Establishing the client and their software as the solution, we helped produce this well-rounded, step-by-step guide to purchasing enterprise software.
Rather than force-feeding the product, this guide gives a holistic point-of-view that informs the reader about the whole process, and in doing so, positions Workfront as a helpful aide with the perfect piece of the puzzle you need.
Built on WordPress, this project also allowed for the editing of content, giving the client a living, breathing site that can update with the times.