Packaging Matters
A Video Infographic for MWV
#Food/Drink #Technology
Packaging definitely matters. After uncovering and illustrating the data from the latest MWV packaging and consumer satisfaction study, we know how important packaging is for brands to pay attention to. Did you know that packaging drives purchase more so than TV ads, online reviews, and recommendations from friends? Only 1 in 5 consumers are very satisfied with packaging overall, so there is definitely some room for improvement.