Since PR is still a mystery to many, we worked with our pals at Onboardly to help explain what PR is and what it can do for businesses large and small. To help quiet rumors of PR value for business, we also showcased key PR metrics and how they demonstrate the need and effectiveness for tactics such as earned media, influencer relations, content marketing and good old fashioned press mentions. By knowing what to measure in your PR efforts, it becomes pretty dang easy to see just how valuable your PR efforts can be.
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