Lemonly Who is SUE? A Timeline of the World’s Largest T-Rex Fossil
InfographicSouth Dakota's got four famous faces carved into a mountain — and a fifth one buried in the dirt. Our Slice interns set out to give SUE the Tyrannosaurus rex its due, digging into the incredible true story of the largest, most complete T-rex fossil ever unearthed, right here in the Mount Rushmore State.
The infographic traces SUE's whole saga, from their prehistoric life 67 million years ago to their 1990 discovery near Faith, SD, through a genuinely wild custody battle involving the FBI, a court ruling, and an $8.36 million auction, all the way to their permanent home at Chicago's Field Museum. Along the way, it unpacks the science of SUE's bones (28 years old, over 9 tons, arthritis and all) and the sheer scale of getting a T-rex exhibit-ready.
A story this old called for an earthy touch: brushy textures, leaf and fossil patterns, and a palette of natural reds, greens, teals, and tans that feels more excavation site than encyclopedia entry. It's proof that a thoughtful design touch can make 67 million years of history feel fresh.
Download the infographicBehind the scenes with our Slice interns
This infographic was created by our terrific trio of 2017 Slice interns. Here's a look at the process that went into making it:
- Brainstorming: What ought people know that they don't, and how can we help them learn it through visuals?
- Presentation: Show the other Lemonheads our ideas and get their feedback. The team's vote helps us make our topic decision — SUE wins!
- Timeline: Allison (project management intern) maps out how long things should take, when we need feedback, and when drafts and revisions are due.
- Research: Learn as much as we can about SUE. Dig through the information to decide what's most interesting and valuable for our audience. Determine the focus of our infographic.
- Copywriting: Nick (content intern) gets to writing, distilling our research into concise, informative copy that will translate well to design. A rule of thumb: No matter the specificity of the topic, you'll never not have enough info to work from.
- Wireframe & moodboard: Carly (design intern) creates the blueprints for how our infographic will look — both the layout (wireframe) and visual direction (moodboard). The wireframe is a grayscale layout of the format, copy, and high-level design elements. The moodboard shows the color palette, fonts, and illustration style that will be used in the design. Together, these two pieces describe the feel and flow of the infographic.
- Design: Now come the colors and illustrations! We move through a few drafts of the final infographic with everything in place. Oohs and ahhs all around.
Here's a look at the moodboard for this infographic about SUE the T-rex, showing the lush, painterly illustration style alongside the typography and color palette.
What's your biggest takeaway from working on your first infographic?
Nick Lorang, Content Intern
"It might take longer to write fewer words, but tightening copy is where the information really gets to shine. Assembling a barrage of facts isn't the same as telling a clear, concise story."
Carly Ribstein, Design Intern
"Lemonly's design process is bulletproof. Each phase has a purpose and ultimately leads to a strong end product. It was so helpful to have each designer's input every step of the way."
Allison Chamberlain, Project Management Intern
"Having a clear vision and plan from the beginning really helped us develop this infographic and hold ourselves accountable for meeting deadlines from start to finish."