Women, Fashion & Self-Expression: A TJ Maxx Fashion Study

A Video Infographic for T.J. Maxx


We definitely have a few fashionistas at team Lemonly, so we were ecstatic to work with T.J. Maxx to make an animated infographic about their latest fashion study finds. In this infographic, you’ll see the results of a new study from T.J.Maxx in partnership with Dr. Hazel Clark, Research Chair of Fashion at Parsons The New School for Design. A key point was that 87 percent of women said they are not controlled by fashion, but that they control fashion, using it as a tool to express their personality and individuality. Here is a staticĀ infographic version of the study.