When a longer, scroll-driven infographic is preferred — perhaps to enhance a more linear, storytelling format — dynamic animations can guide the reader. Consider the example of Google’s site on how search works.

Text pops onto the page word-by-word, as if it were transcribing speech. Lines are drawn to connect graphics and lead from section to section. Illustrations grow then retract slightly like bubbles thrown toward the reader but stopped by the screen.

Where eyes might have glazed over when served with a text-ridden explanation of algorithms, they’re entertained by moving graphics that simplify and captivate.