Plastic Today, Digital Tomorrow: A Gift Card Statistics

A Classic Infographic for CEB


In our latest infographic with CEB, we visualized the data from their annual gift card report. This year, it looks as though the switch from plastic gift cards to digital is definitely coming, especially since e-gifting delivered $4 billion in spending in the US, an 8-fold increase from 2012. With gift cards being a hot item during the holidays, it will be interesting to see how the results pan out for the 2014 survey. Take a look at the rest of the 2013 gift card statistics and just what the future holds.

To see the 2013 survey results infographic, click here.