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Letterpress vs. Digital Infographic Design

This guest post is by our new office coordinator, Alyssa. Before coming to Lemonly, Alyssa had been a part of the letterpress world. Learn about the differences between designing for letterpress and digital infographics below. 


Since 2010, I had been designing wedding invitations for letterpress printing. When I started working for Lemonly, which specializes in digital infographics, I never would have guessed the amount of differences that exist between the two mediums.

I mean… I knew there were going to be differences, but I had no idea how different the two would be. Letterpress is becoming a forgotten skill that dates back to the 1400s. Digital infographic design is a trade of the modern age that isn’t going anywhere but forward. Below is a comparison of important tips to remember when designing for letterpress versus digital infographics:

Tips for Designing for Letterpress: 

 Tips for Designing for Digital Infographics:

The clearest difference between the two is that in letterpress you constantly have to be thinking if your design is “printer friendly” with colors, sizes, papers, etc., and with digital infographics, the message and catchability need to be outstanding.

The most important part of letterpress is actually the letterpress printing. That is, the effect and feel of the product. The ooh and the aww. For digital infographics, the actual design and message need to carry the effect and feel.

To see a marriage of the two concepts, check out this infographic that we had letterpress printed to commemorate year five of Big Omaha, an entrepreneurship and innovation conference! You can read more about it here, and see the graphic below.

I have only been at Lemonly for a few weeks now but I feel like I have learned so much in this constantly moving and evolving field. I look forward to expanding my horizons, growing, and taking in all the information I can.

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