The Challenge
We were tasked with tackling the complex issue of underfunded pensions, and breaking it down into easily understandable videos, which captivate with a fun board-game aesthetic.
The Results
500K+ plays
21 1/2 minutes of video
4th-most-popular video on PolicyEd.org
The Work
Why it Worked
Concise scriptwriting and bouncy animations brought life to what could have otherwise been a dull subject. Like many “dull” subjects, though, the issue of underfunded pensions is incredibly important, and deserves some finely tuned storytelling to most effectively educate the public.
