The Challenge

We were tasked with tackling the complex issue of underfunded pensions, and breaking it down into easily understandable videos, which captivate with a fun board-game aesthetic.

The Results

500K+ plays

video filmstrip

21 1/2 minutes of video


4th-most-popular video on

Why it Worked

Concise scriptwriting and bouncy animations brought life to what could have otherwise been a dull subject. Like many “dull” subjects, though, the issue of underfunded pensions is incredibly important, and deserves some finely tuned storytelling to most effectively educate the public.