The Challenge

We were tasked with creating a multi-channel visual campaign to educate Midco® customers on DIY solutions customers could take to optimize their wireless connection at home.  

The Results

140% higher

Facebook Carousel ad CTR compared to client benchmark


all set benchmarks for social ads and preroll

255% longer duration viewed

in Facebook Canvas ad compared to another Canvas ad in the same timeframe

Why it Worked

Taking the project from research to design to social media post copy, we created an approachable and educational experience for Midco customers to improve their in-home wi-fi experience on their own.

With an updated design style set throughout the campaign (from an infographic mailed with customers’ bills to a landing page and more), Midco’s consumers took note and were engaged.