The Challenge
We were tasked with creating a multi-channel visual campaign to educate Midco® customers on DIY solutions customers could take to optimize their wireless connection at home.
The Results
140% higher
Facebook Carousel ad CTR compared to client benchmark
Surpassed
all set benchmarks for social ads and preroll
255% longer duration viewed
in Facebook Canvas ad compared to another Canvas ad in the same timeframe
The Work
Why it Worked
Taking the project from research to design to social media post copy, we created an approachable and educational experience for Midco customers to improve their in-home wi-fi experience on their own.
With an updated design style set throughout the campaign (from an infographic mailed with customers’ bills to a landing page and more), Midco’s consumers took note and were engaged.
