For this infographic, we worked with our friends at OutMarket, a marketing automation software and service, to help illustrate the true strengths and weaknesses of social media marketing for businesses. This graphic goes to show that while social media is a powerful branding and engagement tool that can make or break a brand’s reputation, it alone can’t resolve a business’s need to drive revenue. Who knew email still outperforms social media in conversions 40 to 1?!
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